@JournalArticle {3061,
	title = {Imagem Tur{\'\i}stica sob o Ponto de Vista dos Residentes: O Caso De Joinville-SC, Brasil},
	journal = {Revista Rosa dos Ventos Turismo e Hospitalidade},
	volume = {10},
	year = {2018},
	note = {
Scalabrini, E. C. B., Remoaldo, P. C., \& Louren{\c c}o, J. M. (2018). Imagem Tur{\'\i}stica sob o Ponto de Vista dos Residentes: O Caso De Joinville-SC, Brasil/Tourism Image Towards Residents{\textquoteright} Perception: The Case of Joinville-SC, Brazil. ROSA DOS VENTOS-Turismo e Hospitalidade, 10(2)
},
	month = {2018-01-01 00:00:00},
	pages = {301-312},
	publisher = {Universidade de Caxias do Sul},
	abstract = {
O turismo tem sido assumido como atividade de destaque para diferentes destinos mundiais, tornando importante considerar a imagem dos destinos tur{\'\i}sticos. No Brasil, os estudos sobre esta tem{\'a}tica, considerando os residentes, ainda s{\~a}o escassos. Com base neste pressuposto, realizou-se uma pesquisa de abordagem quantitativa, com o objetivo de identificar a imagem que os residentes det{\^e}m sobre o munic{\'\i}pio de Joinville-SC. Para atingir o objetivo, a pesquisa realizada em 2014 foi alicer{\c c}ada na aplica{\c c}{\~a}o de inqu{\'e}ritos por question{\'a}rio a 498 residentes do munic{\'\i}pio. Os resultados revelam que os residentes percepcionam de forma positiva o turismo em Joinville, mas ainda h{\'a} car{\^e}ncia na divulga{\c c}{\~a}o e na capta{\c c}{\~a}o de turistas, que se entende ainda serem poucos. Permite-se afirmar que os administradores locais precisam considerar as percep{\c c}{\~o}es dos residentes, no que concerne {\`a} quest{\~a}o do planeamento e divulga{\c c}{\~a}o.

Tourism represents an important activity to different destinations. International research on destination image has been undertaken for four decades now, but in Brazil, studies about Tourism Destination Image are still scarce, especially considering the residents{\textquoteright} image perception. A quantitative approach was developed, in 2014, in order to identify the residents{\textquoteright} image of the Joinville city, based on the application of questionnaire surveys to 498 residents. The results evidence that the residents say that tourism is good for Joinville, but there is a lack of publicity and tourist attractions are few. It is also important to note that Joinville is a city with multi attributes such as Dance, Bicycles, Flowers, but most of the residents (60,2\%) identified Joinville as Dance City. The results allow us to recommend that the administrators of the municipality of Joinville consider the residents{\textquoteright} perception, especially regarding the infrastructures and municipal promotion.
},
	keywords = {Brasil, Imagem do Destino, Residentes Joinvile-SC, Turismo},
	issn = {2178-9061},
	doi = {10.18226/21789061.v10i2p301},
	url = {http://hdl.handle.net/1822/58691},
	author = {Scalabrini, E. C. B. and Remoaldo, P. C. and Louren{\c c}o, J. M.}
}