Home
Home
    • Home
    • About us
      • About CTAC
      • Organization
      • Regulation
    • People
      • Members
      • Positions available
    • Research
      • Vision
      • Research Areas
        • Construction Materials and Technologies
        • Hydraulics and Environment
        • Territory
      • Research projects
      • Research Projects 2013-2018
    • Facilities
      • Construction Materials and Technologies
      • Hydraulics and Environment
      • Territory
    • Publications
      • All
      • Books
      • Book Chapters
      • Papers in Scientific Journals
      • Conference Comunications
      • PhD Thesis
      • Masters Thesis
      • Journal
    • Education
      • Doctoral Programme Infrarisk
      • Doctoral Programme in Civil Engineering
      • Doctoral Programme in Eco Construction and Rehabilitation
      • Doctoral Programme of Solid Waste Management and Treatment
      • International Doctorate in Sustainable Built Environment
        • International Doctorate in Sustainable Built Environment
      • Master's Degree in Civil Engineering
      • Master's Degree in Sustainable Built Environment
      • Master's Degree in Urban Engineering
      • Master´s Degree in Sustainable Construction and Rehabilitation
    • Partners
    • Events
    • News
    • SITAC
    Filter

    Publications

    Papers in International JournalsChapters/ Papers in International BooksChapters/ Papers in National BooksCommunications in International ConferencesCommunications in National ConferencesMSc ThesesBooksProceedingsPatentsTechnical/ Scientific ReportsPhD Theses
    @article {2067,
    	title = {Potenciar o desenvolvimento tur{\'\i}stico a partir de um processo de planeamento estrat{\'e}gico de marketing: o caso de Almeida},
    	booktitle = {Revista Portuguesa de Estudos Regionais},
    	year = {2007},
    	month = {2007-01-01 00:00:00},
    	pages = {41-64},
    	publisher = {APDR},
    	organization = {APDR},
    	abstract = {

    Os espa{\c c}os rurais deparam-se hoje em dia com os desafios resultantes da reestrutura{\c c}{\~a}o das actividades econ{\'o}micas tradicionais e das imposi{\c c}{\~o}es ditadas por mercados mais amplos. Estes desafios t{\^e}m promovido localmente novas pol{\'\i}ticas de desenvolvimento que valorizam os recursos locais e a diversifica{\c c}{\~a}o das actividades rurais. Neste contexto, o turismo {\'e}

    considerado, em muitos casos, um sector-chave para a reabilita{\c c}{\~a}o econ{\'o}mica desses territ{\'o}rios.

    Potenciar o desenvolvimento de Almeida atrav{\'e}s de um processo de planeamento estrat{\'e}gico de marketing foi o objectivo de um caso de estudo efectuado naquele espa{\c c}o rural perif{\'e}rico portugu{\^e}s.

    O turismo surge como um vector estrat{\'e}gico para o desenvolvimento de Almeida, atrav{\'e}s da fixa{\c c}{\~a}o de um conjunto de objectivos e de ac{\c c}{\~o}es que visam rentabilizar os recursos locais. O estudo apresenta um conjunto de ac{\c c}{\~o}es que pretendem potenciar o desenvolvimento do turismo e superar alguns obst{\'a}culos que t{\^e}m inibido a afirma{\c c}{\~a}o desse sector em Almeida.

    }, keywords = {Almeida., Marketing territorial, Planeamento estrat{\'e}gico, Turismo}, url = {http://www.apdr.pt/siteRPER/numeros/RPER15/15.3.pdf}, author = {Fonseca, F. and Ramos, R. A. R.} }

    About CTAC

    The Centre for Territory, Environment and Construction (CTAC) is a research unit of the School of Engineering of University of Minho (UMinho), recognised by the “FCT – Fundação para a Ciência e Tecnologia” (Foundation for Science and Technology), associated to the Department of Civil Engineering (DEC), with whom it shares resources and namely human resources.

    Currently CTAC aggregates 24 researchers holding a PhD of which 20 are faculty professors of the Civil Engineering Department. Read more


    Watch the CTAC Institutional Video

    Journal

    Research Areas of Competence

    Construction Materials and Technologies
    Hydraulics and Environment
    Territory

    News

    Contact us

    Centro de Território, Ambiente e Construção
    Escola de Engenharia da Universidade do Minho
    Campus de Azurém
    4800-058 Guimarães, Portugal

    Phone: + 351 253 510 200 (517 206)
    Fax: + 351 253 510 217

    Email: geral@ctac.uminho.pt


    Copyright 2014 CTAC Research Group in Territory, Environment and Construction
    Website Credits