Centro de Território, Ambiente e Construção
Escola de Engenharia da Universidade do Minho
Campus de Azurém
4800-058 Guimarães, Portugal
Phone: + 351 253 510 200 (517 206)
Fax: + 351 253 510 217
Email: geral@ctac.uminho.pt
Title | Ternate-tidore spice islands : a territory branding process |
Publication Type | Communications in International Conferences |
Year of Publication | 2012 |
Authors | Astuti Z. B., and Ramos R. A. R. |
Abstract | Territory branding strategies have recently been adopted to intensify urban competition for resources, markets, opportunities and attention. This paper examines the new strategy for territory management through branding for a low GDP territory but with remarkable natural resources. Applying the “critical city” approach, analysis through diagnosis will be started by SWOT tools to define vision and mission. Then priority and drivers are formulated to be achieved in the future. Branding, placement and benchmarking are considered as the marketing process which will be followed by strategy implementation in some projects as actions. From the results, the strong territory branding based on its identity can be formulated. |
Conference Name | EEESD'12 - 8th IASME/WSEAS International Conference on ENERGY, ENVIRONMENT, ECOSYSTEMS & SUSTAINABLE DEVELOPMENT |
Date Published | 2012-05-02 |
Publisher | WSEAS Press |
Conference Location | University of Algarve, Faro, Portugal |
ISSN | 2227-4359 |
ISBN | 978-1-61804-088-6 |
URL | http://www.wseas.us/e-library/conferences/2012/Algarve/EEESD/EEESD-38.pdf |
Keywords | critical city, Indonesia, North Maluku, SWOT analysis, Territory branding |
Rights | openAccess |
Peer reviewed | yes |
Status | published |
The Centre for Territory, Environment and Construction (CTAC) is a research unit of the School of Engineering of University of Minho (UMinho), recognised by the “FCT – Fundação para a Ciência e Tecnologia” (Foundation for Science and Technology), associated to the Department of Civil Engineering (DEC), with whom it shares resources and namely human resources.
Currently CTAC aggregates 24 researchers holding a PhD of which 20 are faculty professors of the Civil Engineering Department. Read more
Centro de Território, Ambiente e Construção
Escola de Engenharia da Universidade do Minho
Campus de Azurém
4800-058 Guimarães, Portugal
Phone: + 351 253 510 200 (517 206)
Fax: + 351 253 510 217
Email: geral@ctac.uminho.pt