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    Ternate-tidore spice islands : a territory branding process

    TitleTernate-tidore spice islands : a territory branding process
    Publication TypeCommunications in International Conferences
    Year of Publication2012
    AuthorsAstuti Z. B., and Ramos R. A. R.
    Abstract

    Territory branding strategies have recently been adopted to intensify urban competition for resources, markets, opportunities and attention. This paper examines the new strategy for territory management through branding for a low GDP territory but with remarkable natural resources. Applying the “critical city” approach, analysis through diagnosis will be started by SWOT tools to define vision and mission. Then priority and drivers are formulated to be achieved in the future. Branding, placement and benchmarking are considered as the marketing process which will be followed by strategy implementation in some projects as actions. From the results, the strong territory branding based on its identity can be formulated.

    Conference NameEEESD'12 - 8th IASME/WSEAS International Conference on ENERGY, ENVIRONMENT, ECOSYSTEMS & SUSTAINABLE DEVELOPMENT
    Date Published2012-05-02
    PublisherWSEAS Press
    Conference LocationUniversity of Algarve, Faro, Portugal
    ISSN2227-4359
    ISBN 978-1-61804-088-6
    URLhttp://www.wseas.us/e-library/conferences/2012/Algarve/EEESD/EEESD-38.pdf
    Keywordscritical city, Indonesia, North Maluku, SWOT analysis, Territory branding
    RightsopenAccess
    Peer reviewedyes
    Statuspublished
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    About CTAC

    The Centre for Territory, Environment and Construction (CTAC) is a research unit of the School of Engineering of University of Minho (UMinho), recognised by the “FCT – Fundação para a Ciência e Tecnologia” (Foundation for Science and Technology), associated to the Department of Civil Engineering (DEC), with whom it shares resources and namely human resources.

    Currently CTAC aggregates 24 researchers holding a PhD of which 20 are faculty professors of the Civil Engineering Department. Read more


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    Centro de Território, Ambiente e Construção
    Escola de Engenharia da Universidade do Minho
    Campus de Azurém
    4800-058 Guimarães, Portugal

    Phone: + 351 253 510 200 (517 206)
    Fax: + 351 253 510 217

    Email: geral@ctac.uminho.pt


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